Communications and Marketing Coordinator

SUMMARY
The Communications and Marketing Coordinator is responsible for all areas of advertising and marketing strategies and techniques in various media formats including television, radio, print, social media, and digital marketing materials. This position is governed by state and federal laws and agency/institution policy.


TYPICAL FUNCTIONS:  Develop and oversee all marketing and media relations activities for the College. This includes the creation and development of print and online advertising, email marketing, website management and content development, press releases, news articles, photography, design and printing. Allocate resources to maximize collaboration, efficiency and creativity in building and maintaining consistency in the College’s brand across marketing and public relations channels. Manage multiple marketing and media relations budget accounts. Create, implement and oversee both internal and external marketing communications. Provide accurate information in a timely manner to area media outlets promoting all aspects of College activities, academic programs, events, student news, community education programs, and faculty/staff development. Interpret policies, procedures, rules and regulations for web content and maintenance. Utilize data and analytics to stay current on social media, email and web-based marketing trends. Attend on- and off-campus functions to provide written and photographic documentation for the campus.  Develop working relationships with multiple media services for a variety of marketing activities. Update and prepare the UACCB catalog for online publication. Assist with various projects across campus including commencement, official functions, meetings, and events.


KNOWLEDGES, ABILITIES, AND SKILLS
Knowledge of the principles, practices and theory of advertising, promotions, and marketing. Knowledge of state and federal laws, rules, regulations and requirements. Maintain ethical standards in marketing practices and publications.  Knowledge of advertising and marketing strategies and techniques in various media formats, including television, radio, print, social media, digital, etc. Knowledge of AP style and photography techniques.
Ability to establish and maintain effective working relationships with promotions partners and advertising vendors. Ability to explain laws, rules, regulations, policies and procedures to promotions partners and advertising vendors. Ability to create, prioritize, manage and execute the strategic marketing plan. Ability to lead marketing functions including creative, production and media placement. Ability to set priorities, effectively manage multiple projects, and make sound judgments regarding sensitive and highly visible matters. Ability to use Adobe Creative Suite and Microsoft Office Suite, including Excel. Ability to communicate effectively, both orally and in writing. Skill in gathering, compiling, analyzing and presenting data as it relates to marketing efforts.


MINIMUM QUALIFICATIONS
Bachelor’s degree in marketing, communications, public relations, journalism or a related field; plus two years of progressively responsible related work experience in advertising or marketing. Some travel will be mandatory; therefore, applicants must be able to qualify to drive on state business. Applicants with experience at an institution of higher education will be given priority consideration. Videography experience is a plus.
Salary: $36,000 to 40,000 annually plus an excellent fringe benefits package that includes health care and retirement.

To Apply: Please submit, along with an application, a letter of application (cover letter), resume, at least 3 professional references, two samples of work that demonstrate the applicant’s writing and design abilities and copies of all college transcripts. Applicants may complete an electronic application and upload all requested items at https://hrapp.uaccb.edu or all application documents may be mailed to:  UACCB, Human Resources, PO Box 3350, Batesville, AR 72503.  UACCB is an Equal Opportunity/Affirmative Action Employer. Review of applications will begin May 15, 2018.  A criminal background check will be performed. The position will remain open until filled.

REQUIRED QUESTIONS
Do you have a bachelor’s degree in marketing, communications, public relations, journalism or a related field?

Do you have two years of progressively responsible experience in marketing, advertising or a related field?